Social Video Marketing
Molson 2010 Vancouver Dispatches
CHALLENGE
Molson Coors needed to document their Olympic activities, not only to archive this once-in-a-lifetime experience, but also to share this experience with employees across the country. They wanted to document multiple events daily, and share them within hours. All this with firm budget limits.
STRATEGY
Since Molson Coors is a very hands-on company, we suggested they enlist reporters from within, and train their own people to be “roving reports” to tell the Molson Coors story. We proposed creating a daily show that would share the Molson Coors “home movies” from the Olympics. Fellow employees from across the country would see the Olympics through the eyes of their colleagues as they lived the 2010 Winter Olympic Games in Vancouver.
RESULTS
Vancouver 2010 Dispatches – an 18-episode series documenting Molson Coors’ massive success at the Olympic Games. Broadcast internally in breweries across Canada and shared with the public online, Vancouver 2010 Dispatches proved to be a massive success.