Molson Coors needed a strategic way to document all of their Olympic activities, in order to archive this once-in-a-lifetime experience, and they needed to do so in a cost-effective way. M2O proposed creating a daily show of "home movies" from the Olympics to share with employees from across Canada.
Click here for the results from this social video marketing strategy for Molson Coors.
For the launch of Sony's VAIO L series, M2O created an innovative online marketing strategy that would highlight the product to an online, tech-savvy audience. The result of this campaign was met with immediate enthusiasm from the online community and demand for Sony's product.
Click here to read about the M2O product launch for Sony's VAIO L series.
Tech giant Cisco required a Canada-centric broadcast television campaign for their Flip video cameras. M2O was up to the challenge of creating four broadcast and online commercials with footage from the Vancouver 2010 Olympic Winter Games, shot completely with the Cisco Flip video camera.
Click here to view M2O's commercials for the Cisco Flip.
The Vancouver Airport Authority (YVR) needed to establish a means to promote the Vancouver 2010 Olympic and future initiatives. M2O created YVR Connections , a microsite independent from YVR's main site, and included video, photography, as well as social media management.
Click here for M2O's YVR Connections project.
M2O participated in Christy Clark's Pink Shirt Anti-Bullying Day by producing an online and broadcasted television PSA to demonstrate the harm of bullying in schools.
Click here for the M2O's Pink Shirt Anti-Bullying Day 2011 PSA.
M2O has begun to create open source promotional PSA videos to increase awareness about Vancouver's homelessness, poverty and drug addiction problems. Our hope is to inspire participation in our community and also to promote some non-profit organizations in the downtown east side that are doing work.
Click here for M2O's video about homelessness in Vancouver and our list of non-profit organizations.