Project: Hollyhock Life
Category: Website and Training
M2O was responsible for developing a new community-based website for Hollyhock, and worked with them to develop Hollyhocklife.org, a repository of knowledge that reflects Hollyhock’s deep commitment to holistic development, understanding and growth.

Included in the project was hands-on training so that the community could immediately use the site and develop content, which proved successful as the site was immediately populated with thousands of articles, recipes, photos and videos building the Hollyhock story and community.

More information: www.hollyhocklife.org

HHLife print screen


Project: YVR Connections
Category: Community Website
Vancouver International Airport is one of the busiest and most internationally awarded airports in North America. We were tasked to help them devise a social media strategy and build out a digital community in advance of the Vancouver Olympics.

Working with their communications team, YVR and M2O collectively developed a training regimen to onboard their communications team within social media channels, creating a boot camp and developing a digital strategy that garnered them an international airport award.

The site used videos, photos and real-world stories to form a bond with the local and international communities, engaged the media, and helped bring 21st century marketing to YVR and continues to evolve and serve the community.

More information: www.yvr.ca


the Urban Peasant

Project: The Urban Peasant
Category: Website development
James Barber is possibly Canada’s best-loved celebrity chef, and his legacy still lives on throughout Canadian culture today.

With tens of thousands of Canadians still reaching out to his memory, and his legacy in videos, recipes and books, his estate reached out to M2O to help continue to tell the story in a way true to the spirit of James Barber and the Urban Peasant.

We crafted a playful site organizing his recipes, videos, social media channels and even linking into e-commerce with his book sales to keep fans fed with the indelible spirit of The Urban Peasant.

More information: www.james-barber.com

the Urban Peasant