Included in the project was hands-on training so that the community could immediately use the site and develop content, which proved successful as the site was immediately populated with thousands of articles, recipes, photos and videos building the Hollyhock story and community.
More information: www.hollyhocklife.org
Working with their communications team, YVR and M2O collectively developed a training regimen to onboard their communications team within social media channels, creating a boot camp and developing a digital strategy that garnered them an international airport award.
The site used videos, photos and real-world stories to form a bond with the local and international communities, engaged the media, and helped bring 21st century marketing to YVR and continues to evolve and serve the community.
More information: www.yvr.ca