Project: STR & ConnectedLife
Category: Rebranding
M2O has two tech shows. Our nationally syndicated tech show is called: The Shaw Tech Report. As well as ConnectedLife, Canada’s longest running tech show on the web (launched 3 months before YouTube came to Canada).

Since the launch of the ConnectedLife in the summer of 2007, the branding had been the same. So it was high time for a refresh. The intro length was too long and needed to be shortened to 5-7 seconds. From there the team designed a new logo and a developed a new set of motion graphics to freshen up the look.

With The Shaw Tech Report, we had inherited graphics and music that we were never really up our alley. The staff at M2O felt as the whole brand could use a refresh. With all the rebranding occurring we began to look at our company brand as well. We liked our logo but our design team felt that with small tweaks it could read a bit better. In the end, we gave 2 full makeovers of our tech shows and had original music composed for both, in addition to a new take on our company logo, complete with letterhead and extremely unique business cards.

More information:

31 E 5th Ave
Vancouver, BC
V5T 1G7 Canada
tel: 604 626 1057

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