As the largest community credit union in Canada, Vancouver City Savings Credit Union, AKA Vancity, leads the country as a financial institution with a heart that is radically inclusive, progressive and community focussed. In an aging investment market and a burgeoning yet disconnected millennial one, they needed to look forward. Understanding what we describe as moving from a reading culture to a viewing culture they needed to amp up digital video. M2O and our CEO Bradley Shende were asked to do several things. 1) Audit Vancity’s current communications in the social video space and 2) Observe the current team in its day-to-day operations 3) Engineer a curriculum and training program then 4) Working with the team, adding and enlisting select others to 5) Train and mentor them to bring up their creativity, capacity, efficiency and production values.
Result: We brought all that up several sustainable notches. The team is now proficient and churning out regular videos, concepts and even web series. What’s more they’re having a heck of a lot of fun doing it. Once again, we left with a big smile on our faces as our work there, was done : )
M2O is a pioneering digital agency based in Vancouver BC, specialized in digital video marketing and strategy. We create entertaining content related to your organization and get it out to the right screen, at the right time and for the right audience.
ConnectedLife is a web series that has commented throughout the last decade, issues around technology. The show’s goal is to demystify issues around technology while taking them on an entertaining and informative journey.
I just click things. Bradley is a pioneer in online and mobile-based content. He is also an accomplished commentator on television’s transition to the web, electronics and social media.