Project: Kashoo
Category: Branded Content
A local Vancouver software firm with the #1 iPad accounting software, Kashoo wanted a little boost to their customer conversion with a video that made accounting friendlier and also a little quirky to show that accounting is for all types.

More information: www.kashoo.com


Project: STR & ConnectedLife
Category: Rebranding
M2O has two tech shows. Our nationally syndicated tech show is called: The Shaw Tech Report. As well as ConnectedLife, Canada’s longest running tech show on the web (launched 3 months before YouTube came to Canada).

Since the launch of the ConnectedLife in the summer of 2007, the branding had been the same. So it was high time for a refresh. The intro length was too long and needed to be shortened to 5-7 seconds. From there the team designed a new logo and a developed a new set of motion graphics to freshen up the look.

With The Shaw Tech Report, we had inherited graphics and music that we were never really up our alley. The staff at M2O felt as the whole brand could use a refresh. With all the rebranding occurring we began to look at our company brand as well. We liked our logo but our design team felt that with small tweaks it could read a bit better. In the end, we gave 2 full makeovers of our tech shows and had original music composed for both, in addition to a new take on our company logo, complete with letterhead and extremely unique business cards.

More information: www.connected.tv

Future Shop CES

Project: Future Shop CES 2013
Category: Rapid Production – Branded Content
Future Shop is a retailer in the tech field. But with their Tech Yeah blog, they are also leaders in the tech news space as well.

To reinforce this Future Shop asked M2O Digital Agency to plan and produce quality, timely and unique Consumer Electronics Show (CES) video content to reinforce Future Shop’s positioning as the source for exciting technology news.

We obliged by creating an innovative rapid real-time video production solution. Videos were up within 1 hr of filming. First they were uploaded to the Future Shop YouTube channel with SEO and SEM. After uploading they were immediately embedded into the Tech Yeah blog which leveraged Future Shop’s high Alexa rating and boosted the videos google juice even further.

We completed 66 videos in English and French in 3 days; more than any news organization at CES.

Check out the feature of our Cart solution that graced the cover of Creative Cows, a leading videography Blog:
Mobile Video Production with the Matrox MXO2